When we talk about trade, we must reflect on its origin and go back to the origins of agriculture in the late Neolithic. It was trade that generated barter, the introduction of the currency and the development of banking in the twelfth century, and by extension, of the development of financial theories and instruments.
Economic theories such as mercantilism, colonialism and capitalism are based in buying and selling goods and services, in which trade plays a fundamental role.
The franchisee, being a retailer, a trader, is a central figure in any territorial economy.
It is in the retail were the real needs of ordinary citizens are manifested, provided that common people ususally don't even know what they need, and use to solve their problems by approaching a retailer. Often, the job of the merchant is not recognized and sometimes it is underestimated.
Many people think that selling is easy!!!
The franchisee works quietly changing the traditions and routines of the territory, setting a new order in the territory's eceonomy, forming part of the system that keeps the territory alive. When a franchisee introduces a new product, a new brand, a new service or a new concept in his/her territory, generates a big change in its economy, changing habits and costums, developing the people's creativity, and being instantly considered as an agent of change and progress.
The people of a city, a neighborhood, a county, greatly depend on the silent activity of franchisees installed in urban and suburban areas. Neither products nor services will ever reach costumers if trade does not exist. The franchisee of a given district is a key character in the regional economy, and he/she is direct responsible in the development of the community. Ultimately, he/she is a part of the complex mechanism that gives life to the territory.
The franchisee must be proud of being a trader!